How to Market an eBook on a Low Budget

As we are moving forward with time, we can’t deny the popularity of eBook. It's growing and not stopping. The eBook consumers have almost doubled, according to the Canadian e-reading retailer, Kobo. This is the free ticket for the authors and business owners to capitalize on this and so far they have been cashing in by publishing eBooks with the help of eBook ghostwriting services. The biggest reason why you opened this blog is to market on a budget and the best part of publishing and marketing an eBook is that it's comparatively very low on budget. Let's learn to market an eBook on low budget.

Is Marketing Cost of an eBook Always this Low?

Well a simple and straightforward answer to this is No, but with the careful considerations and planning to market in appropriate way doesn't have to cost the world. In fact, the best part is with the enough expertise you can almost do it for free just by having some knowledge. Undeniably, finishing and publishing an eBook is impressive, but the real challenge lies in getting people to read your book.

Marketing can be tough, especially for budding authors who have a limited budget but are competing against a ghostwriting company with much deeper pockets. But fret not! It doesn’t cost a fortune to market your eBook if you use the right strategies. You can promote your book, reach out to an audience, and make sales without spending a fortune on advertising. In this post, we’ll focus on meticulously crafted, practical, and inexpensive ways to get your eBook in front of desperate readers who are looking for it. Let's dive into the ways you can market your eBook without breaking the bank

Promote via Social Networks

If you'd like to market your eBook on a low budget, social media will be one of your best friends. Social media is cost free, fairly easy to use, and allows for a more direct approach to potential readers. This is how you can utilize this resource to the fullest:

Maintain and Monitor Your Social Network Accounts

Before you even think about marketing your eBook, work on establishing your social network accounts. Pick the platforms that your ideal readers would most likely use, such as Instagram, Twitter, Facebook, or LinkedIn. Ensure that you post appropriate material regularly, engage with your audience, and give them updates on your writing activities. This helps you build a loyal audience that’s more likely to support you when it’s time to promote your eBook.

Post Shareable Content

Instead of solely sharing your eBook, also provide information that your audience will appreciate. For instance, if you have released a self-help book, post different tips, quotes, and advice pertaining to it. By doing this, not only do you entice your target audience but you also brand yourself as a credible source in that specific niche.

Contests and polls are easy ways to get your audiences' attention and engage them in anticipation for your book's release.

Increase Visibility Using Hashtag

Hashtags can broaden the audience for posts or updates. Research hashtags that are relevant to your book genre, theme or topic. For instance, if your eBook is mystery fiction, you may use #AmReadingMystery, #BookLovers, or #IndieAuthors. With hashtags, the audience can easily find your updates. A lot of eBook ghostwriting services provider use hashtags to promote books.

Participate in Facebook Groups and Online Community

There are several groups on Facebook, Reddit and other online forums that focus on discussing books and authors. Search for groups that are of your interest and participate regularly. Share your eBook where applicable, but remember that you’re there to do more than just advertise. Take part in discussions, recommend books, and assist where you can.

Offer a Partial Sample or Excerpt for Free

Trying to market an eBook is a lot of hard work and a good way to start is by providing your audience with a sample of your work. This could be the first chapter, a sneak peek of key sections or a brief excerpt. Giving a potential reader a glimpse of your book will get them to anticipate the download of the whole thing. Here’s how to makes the most of this strategy:

Provide a Sample that is Free for Download

An effective strategy to widen your reader’s scope is by sharing a free PDF or ePub on your social media or website. Use the sample copy as bait to reel your audience in and give them a reason to consider buying the full digital book. You can also ask users who are not on your email list to provide you with their email in exchange for the sample which in turn leads to you acquiring more potential buyers.

Take Advantage of Amazon’s “Look Inside” Feature

If you decided to sell your eBook on Amazon then there is an interesting feature called “Look Inside” that you can use to your advantage. This feature enables readers to have a glimpse or to be more precise browse through the beginning chapters of the book with the motive of enticing them more. Therefore, having strong and engaging first few pages is essential.

Setting Up an Email Marketing Campaign

Email marketing is one of the most inexpensive but effective ways to promote your eBook and have decent sales. When done correctly, you can create an email list of prospective buyers with a small investment of time and effort.

Create a Landing Page and Capture Emails

To begin with, create a basic landing page where users can subscribe to your email list. Hook them up with a free item such as the first chapter of your book, or a relevant resource, in exchange for their email. This way, you can widen your audience and also create a buzz before the launch of your eBook.

Send Engaging Newsletters

After building up your email list, you should nurture your prospective readers with email newsletters. Starting by providing updates regarding the content of your book and even useful information regarding your genre and area. Of course, one key element is ensuring the emails sent are not solely focused on marketing for your eBook. Foster a deeper connection with the audience to ensure they will engage with your content again and again.

Provide Special Discounts

Everyone appreciates a discount. Consider giving your email newsletter subscribers special reduced rates to assist your eBook's sales. This could be an exclusive offer available for a limited period or during your "launch week." Giving your subscribers a special discount makes them feel happier and willing to take the next step.

Email Bloggers and Influencers for Cross-promotion

Even with little funds, reaching out to bloggers, reviewers, and influencers can yield excellent results for your marketing activities. You can follow many bloggers and influencers who review free books, which is a great cost-effective approach for advertisers.

Guest Blog on Each Other’s Websites

If you ask a ghostwriting company, they will agree that guest blogging is the best way to collaborate. You can offer to write a blog post for another author’s site or invite them to post on your site’s blog. This will help both of you increase your audience and market your eBooks.

Be Smart with Paid Ads

Paid advertising can be quite useful if used correctly, however, it is costly. When engaging in paid advertising, the best strategy is to start off slow, try various strategies, and concentrate on inexpensive marketplaces that promising good returns.

Advertise on Amazon

Use Amazon's ad platform to run low-budget ads on your eBook listings if you are selling on this platform. It allows you to be specific with target keywords, which makes it easier for potential readers to reach your eBook. Track the ads that perform well with a small budget.

Consider Facebook Ads

This is also a word-of-mouth-friendly way to advertise your eBook. Use Facebook’s ad targeting feature so that it goes to people interested in your niche or genre. Similar to Amazon, start with a little budget and experiment with ad designs to find what works best before refining your strategy.

Conclusion

Effective marketing during the launch of an eBook works as long as it is balanced, and resources are optimally utilized. There are several budget-inefficient ways like using social media, email listing, influencer marketing, and giveaways that help you advertise eBooks at this stage. Spending a lot of money is certainly great for marketing, but fostering good relationships is also a good way to promote without having to spend so much. With the help of these inexpensive methods, it is possible to promote your eBook and see the sales increase.